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Brand created by Toyota in 1989, whose initial intention was to compete in the united States and subsequently at the global level against Mercedes Benz, BMW and Audi. In the early years marketed Toyota models, later the brand started to develop own models.

The first model of Lexus first appeared in 1989 under the name of LS-400, with a revolutionary design that shared a few things with the models of Toyota, this car came out of a project in 1983 to create a berlina badge that could challenge the best cars in the world, establishing this as one of the three large manufacturers of luxury cars in the U.S.

Now the brand is among the first places in terms of the reliability of their vehicles, beating both in quality, comfort, several brands of vehicles of representation and high range. In addition to marketed massively on several of their models with hybrid propulsion, the CTh, the HS, the RX 400h, the GS 450h and the LS 600h.

In the year 2011, the Princely House of Monaco chose the Lexus brand for the development of the official car that would be Albert II and Charlene Wittstock on their wedding day July 2, 2011.